Lincoln Heritage Life Insurance Company is one of the best-known names in final expense insurance. Founded in 1963 and headquartered in Phoenix, Arizona, it holds an A (Excellent) financial strength rating from A.M. Best, upgraded from A- in July 2025. Its flagship product, Funeral Advantage, is a whole life policy designed specifically to cover a funeral, burial, or cremation.
Where Lincoln Heritage is strong
Funeral Advantage is a simplified issue whole life policy: health questions, no medical exam, and a cash benefit that pays out to the beneficiary you name. Every policy also includes membership in the Funeral Consumer Guardian Society, a service that helps families compare funeral prices and manage arrangements — a genuine extra for a family facing an unfamiliar, high-pressure purchase. Financial strength matters in a product a family may not claim for decades, and an A (Excellent) rating puts Lincoln Heritage firmly in solid territory.
Where it falls short
Lincoln Heritage sells through its own field agents, in the home and by phone. That means you see Lincoln Heritage’s rates and no one else’s. Coverage also tops out around $35,000, and — as with any single carrier — its price is the lowest for some age and health profiles and not for others.
The independent alternative
As an independent brokerage, we compare Lincoln Heritage against the other carriers we represent for your exact situation, so the Funeral Advantage quote sits next to real alternatives instead of standing alone. See how coverage is priced on our final expense cost page, read the full final expense overview, or get a quote to compare carriers in one place.